And the survey says…
posted on June 29th, 2012
THANK YOU TO ALL 175 PEOPLE WHO TOOK THE MERCHANDISE SURVEY!!!
Brief summary…
Most likely to buy…gloves, balls, shirts, drivers , fairway woods and/or hybrids. Least likely to buy…golf bags, trinkets, iron sets and shoes.
Demo days…41% have attended; 48% have never attended a demo day.
Favorite club vendor (in order)…Titleist, Taylormade and Callaway.
Favorite apparel vendor (in order)…Footjoy, Nike, UnderArmour and adidas.
Favorite golf ball vendor…Titleist-Pinnacle…in a landslide.
Where else do you shop? Dick’s Sporting Goods was the most popular answer.
75% of the responders were 45 years old and older.
73% of the responders were male; 27% were female.
Thanks again. This will shape our purchasing for 2013!
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Jun 1